In collaboration with Designer Louis Mayhew, we wanted to create a Fashion Film that encapsulated the Shortcuts Vol.1 ethos of - renew, reset, revive and refashion. I can’t thank the collaborators enough and watch out for Louis’ SS24 Collection.
Designers Statement: “Shortcuts’, was formed whilst working as a painter and decorator; looking at how my colleagues and I were hacking and modifying our clothing. I personally defined shortcuts as hacks or modifications done to clothing to enhance it in terms of functionality, comfortability, aesthetics or longevity.“
Manifesto: “Integrity, Innovation, Slow and Local. This is perpetuated throughout my collection in ways including - sourcing all my fabric from a local recycling initiative, creating a zero-waste pattern-cutting technique derived from photogrammetry and spending on average less than £2 per garment on material costs.”
CATS & CREW Designer: Louis Mayhew Director: Margo Roe DOP: Bart Bazaz B Cam: Jake Duncan Choreographer: Lauren Jenkins Composer: Jimmy Producers: Bart Bazaz / Margo Roe Edit: Bart Bazaz